Floorplanner meets dmLights

At Floorplanner we are always curious to see how companies from all over the world are using our products. In our brand new monthly Floorplanner meets… series we share their stories.


This month we are meeting dmLights, one of the world’s biggest online lighting stores. With over 50,000 different products by more than 90 manufacturers this Belgian company is a big market player. Business manager Jef De Meutter, founder of the dmLights webshop, talks about the company’s history, future and its unique integration with Floorplanner’s 3D homeplanner Roomstyler.


Can you tell us a little bit about dmLights?
“My father started the business 35 years ago. He worked as an electrician and noticed a need for a store selling electric installation supplies, so he began his own shop. I joined the company when I was 18 and in 2004 I started our webshop with a focus on lighting materials. Back then, we were one of the first online lighting stores.”

How did Floorplanner impact your business?
“We recently launched a complete redesign of our website and one of the new key features is the integration of Roomstyler. Our customers use it to design a virtual home with our lighting products. Our Homeplanner, as we named it, has the unique feature that the luminaires put in the room design actually work, so you can view the results of your plan on a HD-render with realistic lighting effects.”

What are the first reactions to Roomstyler?
We were greatly surprised by the amount of users it drew. In the first month the tool was used to draw 4000 homeplans! To say we did not see that coming, is an understatement. We received a lot of positive reactions from the Roomstyler-community. Together with Floorplanner we organised a popular build your own ‘Room with Lighting-contest’ on Roomstyler.

What are dmLights’ plans for the future?
In the long run we want to focus more and more on inspiring our customers. Using Roomstyler is an important step in that direction. It allows our private customers to develop and share new interior design ideas and our corporate clients can use it to showcase their designs. For a long time in our business it was enough to just sell products. But I think that to really distinguish yourself as a professional webshop nowadays, you need something else... something more. In the end everybody can start a webshop, but only a few can do it right. We want to do it right by offering products and inspiration.”